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Website Design & Development

We help you figure out how to create a thriving painting business with the help of marketing

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Local SEO

Get Ranked in the top spots on Google maps and in organic search

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Digital Business Solutions

If you want qualified leads and don’t care how we get them for you, consider our lead buying program

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Social Media Ads

This is one of the best ways to get cost-effective leads for your painting business

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LSA & PPC

Positioning your company in front of potential customers when they are searching for painters

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Content (Video & Text)

We create content (and help you create content) that converts into paying customers

Local SEO For painters Rank Top 3 in Google Maps

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Image in different shades of blue and white illustrating a house, a painter's truck with the word painter on it, a painting contractor, and a billboard high-lighting a Google search page which focuses on the Google maps.

Local SEO is different from organic SEO because it shows up much closer to the top of Google's first page rankings. Getting your painting company into the top 3 in Google maps in multiple locations can result in tens of thousands of dollars of additional dollars of business, each month for your business.

Ed Dus, Founder, Chooz Marketing

What is the difference?

Local & Traditional SEO

For painting companies a strategic blend of local and traditional SEO is crucial. The distinction is important mainly because local SEO focuses on getting you ranked in the maps pack, which is higher on the results page, whereas, traditional search results are lower on the page. This means that optimizing your painting company’s local SEO is more important and it will lead to more leads.

Local SEO targets customers in your specific service areas. Someone searching painter near me expects geographically relevant results not national listings. Local SEO ensures your painting business appears prominently in these searches driving immediate leads from your community.

While local SEO is paramount for attracting nearby customers neglecting broader SEO can limit your reach. Strategies like optimizing your website for relevant keywords, building a strong internal linking structure, and creating valuable content can benefit both both local and traditional SEO. We employ tactics that enhance your visibility across both fronts but prioritize local SEO to maximize your impact where it matters most connecting with customers in your service area.

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The Focus of your Local SEO

Mastering the Google Maps 3-Pack

The image on top (left-side if you are on a laptop) illustrates the coveted Google Maps 3-Pack, the prime real estate for local businesses. Ranking a spot here is crucial for painting contractors, as it directly impacts lead generation. However, achieving consistent top-3 placement isn’t uniform. As the right image demonstrates, local search rankings fluctuate significantly within a city like St. Louis. Each numbered circle represents a .25-mile radius, with the number indicating your ranking within that specific area.

It is important to remember that just because you show up in the top 3 of the map pack for a “painting contractor near me,” Google search in one .25 radius, it doesn’t mean you will show up in the top spot for every .25 mile radius.

Our local SEO strategy focuses on maximizing your top-3 rankings across as many of these .25-mile radii as possible, ensuring your painting company captures the highest volume of potential leads throughout your service area. By focusing on local SEO strategies for your painting company, we aim to dominate the 3-Pack, driving consistent, localized traffic to your business.

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Local SEO Quick Win #1

Optimize Your Google Business Profile

For painting contractors, a fully optimized Google Business Profile (GBP) is essential for local SEO success and securing top rankings in the top 3 of the Google Maps section on the first page of the search results. Your GBP is often the first impression potential customers have of your business, providing crucial information like your location, services, and contact details. Google rewards a well-optimized profile significantly boosts your visibility in local searches, driving more qualified leads directly to your painting services. The following highlights some of the most important factors to consider when optimizing your GBP:

Image illustrating a painting business's Google Business Profile with a fictitious address, reviews and other information contained on most profiles.

Choose the Right Categories: Select the most relevant primary and secondary categories that accurately describe your painting services.

High-Quality Photos and Videos: Upload professional, high-resolution photos and videos showcasing your completed projects, team, and business.

Detailed Business Description: Write a comprehensive and engaging description that highlights your unique selling points and includes relevant keywords.

Regular Posts and Updates: Share updates, promotions, and relevant content through Google Posts to keep your profile active and engaging.

Encourage and Respond to Reviews: Actively solicit reviews from satisfied customers and promptly respond to all reviews, both positive and negative.

Utilize Google Q&A: Monitor and answer questions posted by potential customers in the Q&A section.

Add Services and Products: Clearly list the painting services you offer, including detailed descriptions and pricing where appropriate.

Use Messaging: Enable messaging to allow customers to easily contact you directly through your GBP.

Keep Hours Updated: Always keep your business hours correct, especially around holidays.

Local SEO Quick Win #2

The Impact of Reviews on Maps Rankings

As your digital marketing agency, we’ll optimize your Google Maps presence to aim for top-three rankings in the maps pack. However, the biggest factor is out of our direct control––consistent customer reviews. Regularly getting positive feedback is paramount. Even occasional four-star reviews are better than none, signaling activity to Google.

Google Maps reviews directly impact your ranking and build customer trust. Consistent, recent reviews are crucial. We’ll guide you on soliciting and managing them with a review generation system. The steady flow of reviews is what truly drives your local SEO success, and it starts with you and your team being pro-active about getting those reviews from your customers.

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Our Approach to SEO

Additional SEO Stratigies

We employ three key strategies to enhance your lead generation across both organic and maps search results. While these factors may have a less direct impact on maps rankings compared to elements like customer reviews, they are crucial for attracting qualified painting customers and boosting your overall online presence. These strategies work synergistically to improve your visibility and drive consistent leads.

Backlinks

Backlinks, or links from other websites to yours, are crucial for a painting contractor’s SEO. They act as votes of confidence, signaling to Google that your website is a reputable and authoritative source within the local painting industry. High-quality backlinks from relevant local businesses, industry directories, and community websites can significantly boost your website’s visibility in search results, ultimately driving more qualified leads to your painting services.

A well-structured, high-performing website is not only important for potential customers visiting your site, it is also important for SEO. Your site should clearly showcase your painting services, highlighting your expertise and local presence. It should integrate relevant keywords that people use when searching for painters, such as ‘interior painting near me,’ ‘exterior painting contractors {City},’ or ‘cabinet refinishing {City}.’ Ensure your website is mobile-friendly, loads quickly, and provides a seamless user experience. Include high-quality images of your local projects and incorporate customer testimonials to build trust.

Website Optimization

Content Creation

Creating valuable, locally relevant content is another key strategy for attracting painting customers. This includes blog posts, articles, and videos that address common painting questions and concerns. For example, you could write about the best paint colors for historic homes, or tips for protecting your exterior paint from the harsh summers. By providing helpful and informative content, you establish your business as a trusted resource, improve your website’s SEO, and attract more qualified leads.

Other Services We Provide

The best ways to generate leads for your painting business are always changing. We stay on top of the latest developments and adjust your marketing strategy to focus on the strategies that generate the most leads for your business.

Website Design & Development

Build a well-optimized website that implements all of the tools  necessary to attract leads and turn them into happy customers.

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Digital Business Solutions

From automatic review generation to AI chat widgets, and other tools that help you get more leads, we’ve got you covered

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Local Service Ads & PPC

This strategy involves pay per click traffic using Google’s local service ads and the Google and Bing standard ads section

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Social Media Ads

We create ads and target potential clients on social media platforms such as Facebook and Instagram to generate leads

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Content Creation (Video & Text)

We create write content and facilitate video production to build your brand and generate your business leads

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Watching The Latest Trends

We Make Sure You Stay on Top

Part of what makes Chooz Marketing for Painters different is that we are constantly monitoring the your local and traditional search rankings in the context of the changing SEO landscape. We do this so that, if needed, we can adjust your painting company’s strategy in to ensure that you are staying on top of the rankings.
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